“Genre is a matter of knowledge, which some people have (e.g. those writers who produce genre fiction and those readers who make their way through it) and other people don’t. It is impossible not just to write, but to market and sell and to review or read, a crime novel (for example) without a good understanding of the history of the genre and the various ways in which it has worked. Genre, in other words, has no time for naivety or ignorance.” –POPULAR FICTION by Ken Gelder