You’re at the grocery store, there are two types of Earl Grey tea that you like and they are both in stock today. Which will you pick? You know you like both. You know you will enjoy either one. But… Indecision… 

You’re in the bookstore and you are looking at two books but you can get only one. You flip through each yet you cannot find a thing that sets one over the other. Which one is it going to be? Indecision strikes again.

Maybe it’s time to try something new? Maybe some Lapsang Souchong tea? It’s a Chinese black tea dried over smoldering pine needles (Twinings has it for the same price as Earl Grey).

For some time now, at least a few generations, paper books have been the “thing.” Corporations tried to start using electronic books in the 80’s to make carrying manuals easier and more efficient. It didn’t catch on very well. But in 2007 Amazon released the Kindle. I heard a lot of “that’s never going to take off,” or “who would buy one of those” type comments. And just look at what happened. The ebook world has been blown open. You shopped in stores and compared reviews online and you bought this newfangled technology. (Maybe you even left a review online—your experience will help someone else.)

Now you are sitting at your computer, or on your couch with your ereader of choice and you are looking at two ebooks. They are both by great authors, excellently written and only cost five or so dollars. No matter which one you get, they will read the same on your ereader. Still the indecision.

Maybe it’s time to try something new (do you see the pattern here?)

Not long after the ebook craze gathered steam, Grit City Publications was born. GCP has a new spin on reading electronically, and offers we who seek entertainment something new.

From the Publisher: Emotobooks have a unique style and structure, unlike any other entertainment form. Abstract, emotionally provocative illustrations are tied into each story to depict what characters feel during peak moments of tension. These expressionistic elements provide both a cerebral and visual stimulation, which enhance the impact of the experience.

From a Reader (Me): I am a very visual person. Colors and pictures have powerful effects on me. So, when I heard what GCP was doing, I was instantly enamored with the idea. EmotoBooks simultaneously engage multiple parts of the brain with abstract art that doesn’t tell you what to see in the story, and excellent writing for a saturating and transporting reading experience.

It might be time to try an EmotoBook.